Monday, August 25, 2008

Protect yourself from Medical Marketing

See this CNN podcast. It is critical that you consider the steps offered to protect yourself from Medical Marketing.

Who is wooing your doctor?

"Linda Lewis says that when she had back surgery two years ago, her surgeon didn't do what was best for her health; he did was best for his bank account."

Story Highlights

Expert: Research shows that financial ties to drug, device makers influence doctors

Last year, five companies were ordered to disclose payments to physicians

Drugs taken long term are heavily marketed to doctors; short-term drugs less so

Another consideration adhesion patients must face.

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